One of the most frequently asked questions I get from new ticket sellers is “how do I find out which events to buy and sell tickets for?” I’ll cover a number of excellent ways to research which events to buy for in upcoming posts, but one great way is to see what successful eBay sellers have sold and are currently selling, and follow their lead. Ticket brokers who have a great track record on eBay - tons of great sales and high feedback ratings - are likely to be selling for current tours and events that you can potentially learn from to buy tickets for any upcoming on sales.

So how do I know which sellers to follow?

1. Go to eBay and search through eBay’s ticket listings for any events that catch your eye – events that are selling particularly well, artists that you are familiar with or that keep popping up, tours that you have seen listed on Ticketmaster or other sources – basically anything to get yourself familiar with what’s currently selling well.It’s not an exact science, but rather an art that you learn as you invest more time in researching events and selling tickets.
2. Over time, you’ll start to see a trend of certain ticket brokers that continue to pop-up for the best events.That’s not a coincidence; those are the ticket sellers that know what they’re doing and the ones that you should be tracking so that you can learn from them.
3. To familiarize yourself with a particular seller, click from the search results to their item auction page (example here) and look at the “Meet the seller” section on the top right of the page.There you will see their feedback rating and other stats.

• To easily view all of the seller’s listings to get ideas for events to sell, click on the “view seller’s other items” link.This will display a list of all their current ticket listings and should hopefully spark some ideas.
• Once you find a seller that you think knows what they’re doing, you can easily track their activity in order to get new ideas by clicking the link to “Add to Favorite Sellers.” This will add the seller to your list of favorite sellers in your My Ebay page, and you’ll receive weekly email updates about their sales activity and current listings.

To get you started, here are a few ticket brokers that I know (and that you may want to follow):

• bestavailabletickets
• calpaul – this guy knows broadway/theater ticket selling
• totallytickets
• sporttix – the name says it, they know sports tickets

A college professor of mine once said that “past performance is the best indicator of future performance” and this is true in the ticket industry as well. Follow successful ticket brokers to learn what they’re selling, when they sell them, how they price their tickets, what info they include in their listings… the list goes on and on so learn away!